Gold Sound VS Big Box Stores
NOT EVERYONE FITS into BIG BOX STORES
CHECK OUT GOLD SOUND'S MANY ADVANTAGESCONSUMER REPORTS, SOUND & VISION ABSOLUTE SOUND and other leading magazines all recommend independent dealers over big box stores. "Personal service is something big box stores & internet sellers can't offer," ABSOLUTE SOUND. "You have to visit a true specialty store to get better, in-depth advice," HOME THEATER.
CONSUMER REPORTS rated independent dealers above all big box stores in 5 essential areas:
Selection, Product Quality, Shopping Ease, Checkout Speed & Customer Service. Walmart was the worst, with the worst selection & service ratings & below average product quality & buying ease. Walmart received no ratings above average. Best Buy wasn't much better.
J.D. Powers rated independent stores much better than big box stores. Big box stores didn't have basic product knowledge. "A third of Kmart sales people didn't know what HDMI was & which cables provide better picture quality." At a big box store I asked to see an FM tuner; instead I was shown an amp power supply. I asked to see a power amp & was shown a receiver.
Our prices are usually the same or lower & our selection is larger. Their sales people refer customers to us, since we carry products that they do not: better home theater, stereo & pro equipment; turntables; quality used equipment & speaker components.
The most important benefit we provide doesn't cost you anything, our knowledge & experience. People at Gold Sound are university-educated in electronics & acoustics; designed speakers & electronics; built speakers & electronics; & have written about electronics for national magazines. NASA, Boeing, Lockheed-Martin & other major corporations specified Gold Sound designed equipment.
TWICE [This Week In Consumer Electronics] said, "Walmart is limited in product depth & selection. Consumers like wider variety & that's not feasible with Walmart. Walmart displays AV speakers in front, precluding true surround-sound. Walmart's Durabrand [house-brand] couldn't deliver the latest technology as quickly as top suppliers. Digital technology moves too fast & it put Walmart in the position of buying last year's technology. Top brands are stronger because they deliver technology. Walmart moved away from Durabrand to lower return rates. It would have been a disaster." Walmart made its consumer electronics departments smaller to give clothing more space, reflecting its declining electronics sales.
HOME THEATER shopped 9 N.Y., Colorado, California, etc. big box stores. "Their demeanors quickly sank to the level of cold oatmeal. Demo rooms sound awful." Big box stores have walls of speakers, but none are hooked up.
Many big box stores prefer to sell lesser brands with short warranties, since they prefer to sell overpriced extended warranties that consumer magazines call a scam. A big box store salesman said, "I almost feel sorry for the customers. They just want to buy a TV, but my job is selling expensive cables & warranties."
Often salesmen are paid only on commission, but not paid if they sell the cheapest advertised equipment, encouraging bait & switch. Often the least expensive advertised items are not even stocked, or the store will have only one or two, since they are just the bait to lure in customers who are then switched to far more expensive products.
When a customer asked for a good stereo receiver, a big box store recommended an AV receiver. But, oops, there was no phono input which the customer asked for. Here we have four stereo receivers & amps with a phono input & 2 year warranties. Most big box stores do not have anything with phono inputs. Most receivers & amps at big box stores only have a year warranty. Often, our prices are lower than big box stores.
We have a wider selection in many categories. While some big box stores only sell one turntable, we have 15 on display & in stock. We have many tube & solid state integrated amps, preamps & power amps. Most big box stores do not have any of these.
Most Gold Sound products have a 3 year warranty; some have a 10 year warranty, no charge. We've fixed equipment, free, while the customer waits. We can only provide this service for items purchased here.
Most of our turntables, cartridges & headphones are made in the U.S. or Europe. A small percentage of our products are from China. At Big Box stores, almost everything is from China. When you buy at a local store, your money stays in your own community & supports your neighbors & your town.
Here's some recent customer comments.
"GREAT SERVICE" Gary
"Very experienced & knowledgeable, not like some short timer at a box store. They took their time to determine what would work best for my situation & didn't seem to be driven to getting the largest sale they could. I am very happy with my purchase & how it has worked for me. I highly recommend Gold Sound."
"You have the best store - new equipment
from budget to high end, stereo & home
theater. You're the only place to shop."
"At last, I've found a real store."
"Gold Sound is the only store to buy from."
"You're real friendly & consumer-oriented."
"I've never heard sound so clear."
"Am I glad we found you. We bought
this today & will be back to buy more."
"You're the first person I've spoken to who
understands in your heart & brain what I need.
Why did I waste my time at other places?"
"It's great to find a high-end store without
the attitude. You're very knowledgeable."
"I've gone to many other stores, but only buy
here, since you have the sound & values."
"You're the only place in Colorado
with a good selection of stereo
& home theater equipment."
"You're more focussed on customer
satisfaction than any big box store."
"I went from Fort Collins to Denver to Colorado Springs visiting every audio shop. I was so impressed with your speakers that I bought two pairs. There's no speaker for this kind of money that can beat them."
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