NOT EVERYONE FITS into BIG BOX STORES
CHECK OUT GOLD SOUND'S MANY ADVANTAGES
CONSUMER REPORTS, SOUND & VISION & ABSOLUTE SOUND all recommend independent dealers over big box stores. “Personal service is something big box stores & internet sellers can’t offer,” ABSOLUTE SOUND 1/2006. “You have to visit a true specialty store to get better, in-depth advice,” HOME THEATER 4/2004. CONSUMER REPORTS 12/06 said independent dealers are best in Product Quality, Price, Checkout Speed & Service.
Our prices are usually the same or lower & our selection is often more comprehensive. Their sales people refer customers to us, since we carry products that they do not, including better home theater, stereo
& pro equipment; turntables; quality used equipment & speaker components.
HOME THEATER sent shoppers to 9 big box stores in N.Y., Colorado, California, etc. “Their demeanors quickly sank to the excitement level of cold oatmeal about audio. Demo rooms sound excruciatingly awful.” Big box stores have walls of speakers, etc., but none are hooked up.
Many big box stores prefer to sell lower quality brands with short warranties, since they make more selling warranties than selling equipment. Many stores require their employees to sell overpriced extended warranties, that consumer magazines call a scam. A big box store saIesman said, “I almost feel sorry for the customers. They just want to buy a TV, but my job is to sell cables & warranties.” Often
salesmen are paid only on commission, but are not paid if they sell their cheapest advertised equipment, encouraging bait & switch.
Recently, one of Colorado’s larger big box stores fired their entire service department, discontinuing all in-store service, to make space for washers & dryers. Their president stated “Service is a thorn in our side; we’re not very good at it.”
Most Gold Sound products have a 3 year warranty; some have 10 year warranties, no charge. We've fixed equipment & CD's, free, while the customer waits. We can only provide this service for items purchased here. We fix speakers not purchased here for local customers.
A customer said, "You have the best store - new equipment from budget to high end, stereo & home theater. You're the only place to shop."
GOLD SOUND vs BIG BOX STORES
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Big Box Stores |
Employee Experience 15–30 years from all employees
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Minimal
|
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Money Back Guaranty YES, 7 days |
NO, store credit only |
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U.S. - made Equipment Crown, Grado, Kimber Cable, Quicksilver, Rogue, etc.
European Equipment Dynaudio, Mission, Monitor, Quad, Rega, Wharfedale, etc. |
|
|
NO
NO |
Better Warranties Usually 3 years; Some 5-10 years |
Usually 90 days; Some 1 year
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Stereo & Audiophile Equipment Stereo Receivers, Preamps, Power & Integrated amps, Turntables, etc. |
SELDOM |
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Affordable Audiophile Equip. Monitor Audio, NAD, Pro-ject, Quad, Rega, Rogue, Wharfedale
PRO Audio Pro JBL, Crown, Marantz, Denon, etc. |
NO
NO |
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Speaker Components 10,000+ |
NO |
Used & Classic Audio YES |
NO |
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Turntables 7 new models, 5 from European |
NO |
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Tube Amplifiers 3 new brands; many used tube amps |
NO |
Cartridges, Needles / Stylus 100’s in stock |
NO |
Repair tech YES |
NO |
Custom cables made YES |
NO |
GOLD SOUND vs BIG BOX STORES
This Page Last Updated - 10/14/06
Visitors since Jan 2001

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